Case Study
Publisher’s B2B to Bt2C Transformation
The challenge
A major publishing house needed to add direct-to-consumer capabilities to their existing B2B platform, without disrupting their wholesale business or compromising their relationships with retailers.
Our Approach
- Analysed existing systems and identified integration points
- Designed a microservices architecture to separate B2B and B2C operations
- Created a staged implementation plan to minimise business disruption
- Developed comprehensive training programs for staff
The Solution
We delivered:
- A new Shopify-based D2C multi-brand frontend
- Custom AWS microservices for order management
- Integration with existing warehouse systems
- Automated inventory synchronisation between B2B and B2C channels
The Impact
- Opened new revenue streams without cannibalising existing sales
- Increased customer data capture
- Reduced order processing time
- Enabled direct marketing capabilities to end consumers