Case Study
High-Traffic Event Management
The challenge
A major record label needed to ensure their artist websites could handle massive traffic spikes during album launches, award shows, and global social media campaigns without failing.
Our Approach
- Implemented predictive scaling based on historical data
- Created automated monitoring systems
- Designed redundant systems for critical functions
- Established rapid response protocols
The Solution
We provided:
- 24/7/365 high-priority support with 30-minute response times
- Automated scaling systems
- Real-time, real-people monitoring and alerting
- Pre-event testing and optimisation
- Post-event analysis and recommendations
The Impact
- Zero downtime during major events
- Successfully handled traffic spikes of of 20x baseline concurrent users
- Reduced infrastructure costs by 45% through intelligent scaling
- Gave confidence to marketing teams to devise more imaginative campaigns